An Ideal Marriage: TAG Heuer and Porsche luxury watches.

May 20, 2022 | Luxury Watch, Tag Heuer | 0 comments

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What could result from the merger between TAG Heuer luxury watches with the German firm Porsche?…obviously a unique piece like the TAG Heuer Carrera x Porsche Limited Edition.

High-end watches and high displacement competitions seem to have a mythical magnetism, not in vain the best watchmaking houses in the world have launched iconic pieces in honor of motor racing.

TAG Heuer luxury watches and its Carrera.

The Carrera model watch has been around since 1963 when Jack Heuer named the chronograph in honor of the Carrera Panamericana.

A piece of avant-garde aesthetics for that time but that knew how to earn its place among the best men’s sports watches and today is coveted in any of its versions.

It was a watch with very simple lines and a simple design, but with great functionality and elegance.

However, the first-born of the brand is no longer a baby and is about to turn 60 years old, during which it has been admired in its different versions.

From the Splendid Golden Years to the Quartz Crisis.

The Carrera Panamericana held between 1954 and 1959 was the inspiration for Heuer who understood that it was necessary to create more practical and legible watches for driving.

In this way the Carrera luxury watches had an unusual success between 1963 and 1970, several models that shared basic details such as:

  • The 36 mm case with straight lines and faceted lugs.
  • Clean dial with raised hour sticks and reverse raised subdials.

In 1969, the Carrera Caliber 11 with micro-rotor saw the light of day, accompanied by a trend towards larger cases and more colorful pieces.

However, the impending quartz crisis hit and although Heuer tried to catch up with battery-powered watches, it could not prevent production from grinding to a halt in 1984.

The return of the Carrera Luxury Watches now TAG Heuer.

Jack Heuer had to sell the manufacture and it is now in the hands of TAG (Techniques d’Avant Garde), a company that decided to go for simpler lines.

However, in the 1990s TAG Heuer decided to reissue a special edition of the famous Carrera watch and in that edition they were not too interested in incorporating significant changes.

So much so that not even the word “TAG” is included in the model; this shows that the idea was to maintain the aesthetics of the precursor and it was a wise decision because it sold with resounding success.

From that moment on, Carrera earned its place in the firm permanently, even though the company subsequently underwent new organizational changes.

In 2000, it became part of the LVMH group and Jack Heuer returned as honorary chairman, a well-deserved position!

Modernization of the Classic Men’s Sports Watches.

The new millennium represented a change for the traditional Carrera, leaving aside the design that evokes the nostalgia of the first ones and incorporating a more contemporary aesthetic.

The TAG Heuer Carrera 41 mm Caliber 16 is a clear example of the new era and in 2015 it shows its nakedness in the Carrera Heuer 01 model with skeleton dial.

The Perfect Marriage: Porsche and TAG Heuer.

TAG Heuer and Porsche had a relationship similar to that of two friends who met frequently at motor racing competitions.

But they were destined to become partners, and so an alliance was forged that made it possible to launch theTAG Heuer Carrera Porsche Chronograph Special Edition on the market.

A key piece among men’s sports watches reflecting quality and innovation that only these 2 luxury brands could achieve.

Second Act: TAG Heuer Carrera x Porsche Limited Edition.

The union between these two design greats brought us this year an even more dynamic proposal and it is the TAG Heuer Carrera x Porsche Limited Edition.

The presentation of this new model took place weeks before its launch on the market, the place chosen was the Arctic Circle where those present were able to enjoy a driving course on ice, in addition to the watch.

Shocking details of these Luxury Watches.

Although it maintains some details of its predecessor the TAG Heuer Carrera Sport Chronograph, it has some additions such as the Heuer Caliber 2 and power reserve of 80 hours.

  • Elements stand out in a yellow color unlike the first version that were in red.
  • Its inspiration is the classic Pantone yellow used by Porsche for racing.
  • The Porsche logo is added to the bezel.
  • The black color predominates contrasting perfectly with the yellow details that can be seen in the graphic elements of the dial, the stitching of the strap and in the luminescent elements.
  • Yellow Super-LumiNova treatment was chosen for the indexes and hands.
  • Diamond-like carbon was used to achieve the color of the case.
  • The dial reflects a certain metallic sheen like cars, while the subdials are reminiscent of asphalt.

Surprising even on the reverse.

The case back could not be simple at all, it really is a masterful piece designed by two legendary brands.

An oscillating mass can be seen paying tribute to the Porsche steering wheel and protected by transparent glass.

The bracelet is another detail well cared for this version was chosen for a leather strap with double stitching.

Only 1500 pieces!

This sports watch can only be enjoyed by 1,500 lucky ones as it is a Limited Edition Watch.
There is no doubt that it will become part of the list of the most coveted for its aesthetic and technical characteristics.

Buy or Sell Luxury Watches TAG Heuer.

If you want to buy or sell a second hand watch in Madrid or any other city in Spain you can count on Adeler Joyeros.

We can make a quick valuation of your watch, just contact us via WhatsApp and we will immediately give you the answer you are looking for.

WhatsApp: +34 650 08 39 95
Take a look at these models here